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Systems,
not gut feel.
One good result can be luck. Getting the same level of result every time takes an operating system. OpenNexus runs every campaign on the same process and the same reporting cadence.
6-stage operating process
Audit
We audit your ad accounts, analytics tools, competitor activity and search demand, and quantify wasted budget and missed opportunities.
Define goals
Starting from your P&L structure, we set the primary KPI and supporting KPIs per platform. What counts as success is agreed before work begins.
Strategy
Targeting, messaging, media mix, budget allocation, creative direction and test plan, consolidated into a single media plan.
Launch
We set up tagging and CAPI, clean up the account structure, then launch campaigns and creative together. The first 72 hours after launch are an intensive monitoring window.
Optimize
NexaAI flags anomalies in real time, and the dedicated team adjusts bids, budgets, targeting and creative every day. We run at least one test per week.
Scale
We extend proven approaches to new platforms, products and countries, and test the next expansion channel before efficiency starts to decline.
A dedicated team per client.
Each advertiser gets a dedicated team of the specialists it needs, led by a strategy lead. Every key decision is documented, so context carries over even when team members change.
Strategy Lead
Owns KPIs and strategy, and is your single point of contact.
Media Specialist
Runs each platform and checks bids, targeting and budgets daily.
Creative Director
Leads creative strategy, production and AI creative operations.
Data Analyst
Measurement design, attribution analysis, interpretation of test results.
Marketing Engineer
Tagging, API integration, automation and dashboard builds.
Client Success Manager
Onboarding, regular reviews, billing and contract management.
Every report ends
with a next action.
Real-time dashboard
A client-only NexaAI dashboard showing performance across all platforms on one screen.
Daily insights
An AI report every morning covering the previous day's changes and today's actions.
Weekly review
A regular meeting to review test results and next week's plan together.
Monthly performance report
Results against target, attribution analysis and a proposed budget reallocation.
Quarterly strategy review
We rebuild the next quarter's strategy from market changes and accumulated data.
Nothing hidden.
Transparent fees
Media spend and agency fees are billed separately. No hidden margins.
Your accounts
Ownership of ad accounts and data always stays with the advertiser.
Shared change history
Who changed what, when and why is recorded in an operations log and shared with you.
Failures reported too
Tests that worked and tests that didn't, and why, are reported with equal weight.
4-week onboarding after contract.
Kickoff · access
Goal alignment, transfer of account and analytics access, team introductions
Audit · measurement setup
Account audit findings, tagging and CAPI review and fixes
Strategy sign-off · production
Media plan and creative sign-off, creative production
Launch · first report
Campaign launch, 72-hour intensive monitoring, first weekly review
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
