Video campaigns should be judged on ad recall and post-view behavior, not view counts.
6-second bumpers, in-stream, short-form and living-room CTV each call for a different editing approach. We report video performance by combining placement-level creative strategy, brand lift measurement and analysis of post-view search and purchase behavior.
Brand impact measurement
Lift studies measure changes in ad recall, awareness and purchase intent.
Performance video
Conversion-objective video campaigns turn views into visits and purchases.
Creative per placement
Separate edits for bumper, in-stream, short-form and CTV.
Video ads
problems we solve.
We can't tell if video ads help sales.
We design brand lift, search lift and conversion lift studies together, and show in numbers the change in awareness and behavior that video produced.
We uploaded our TV spot as is, and the skip rate is too high.
We re-edit for digital so the brand and key message land in the first 5 seconds, and make placement-specific versions to raise VTR.
We want to shift part of our TV budget to CTV.
We propose an integrated video plan that buys CTV and OTT inventory at the audience level and manages reach overlap with TV.
We don't have the capacity to keep making short-form video.
Our AI creative studio turns one master video into short-form, vertical and length-specific versions and supplies them on a regular schedule.
Planning, production, buying, measurement.
The full video campaign.
One team handles video strategy, production and editing, media buying and brand measurement.
Video strategy & planning
We set placements, formats, frequency and sequencing by objective, managing reach and impact together.
- Reach · frequency planning
- Sequential ads
- Integrated TV · digital plan
YouTube campaigns
We run the full range of YouTube campaign types, from branding to conversion.
- In-stream · bumper
- YouTube Shorts
- Conversion-objective video
CTV & OTT
We buy premium big-screen inventory on an audience basis.
- Programmatic CTV
- OTT ads
- TV reach overlap management
Video creative
Planning, shooting and editing built for digital, plus versions for each placement.
- First-5-second design
- Edits per placement
- AI short-form variants
Brand lift measurement
Test designs measure shifts in ad recall, awareness and purchase intent.
- Brand lift studies
- Search lift
- Creative diagnostics
Post-view activation
Video viewers become retargeting pools for search, social and commerce campaigns.
- Viewer retargeting
- Search-linked campaigns
- Commerce linkage
Video campaign process
Insight
We define the audience's viewing behavior and the brand challenge.
Production · editing
We plan and produce video with placement versions in mind.
Buying
We run to reach, frequency and sequencing targets.
Lift measurement
Brand, search and conversion lift verify the impact.
Platforms · tools
- YouTube
- YouTube Shorts
- Google DV360
- NAVER Video
- Kakao Video
- TikTok TopView
- Meta Reels
- CTV · OTT
- Brand Lift Study
KPIs we manage
Frequently asked questions
Do you produce the video as well?
How does a brand lift study work?
Which brands is CTV right for?
Can video drive conversions too?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
