Stop the scroll.
Start the purchase.
The social feed is where people first discover a brand, and the placement that leads to purchase fastest. OpenNexus manages social ad performance with account structures that algorithms learn from easily and weekly creative testing.
Social performance today depends less on targeting than on the quality of creative and conversion signals.
As platform machine learning has matured, feeding the algorithm quality conversion signals and enough creative matters more than slicing audiences finely. OpenNexus social operations are built around those two things.
Algorithm-friendly structure
We consolidate and simplify campaigns and ad sets so they exit the learning phase quickly.
Signal quality
CAPI and event design make up for signal loss following privacy policy changes.
Creative testing system
Each week we test new hooks, formats and messages, and concentrate budget on winning creative.
Social ads
problems we solve.
It worked well at first, but efficiency keeps dropping.
The most common cause is creative fatigue. We track the performance lifespan of each creative and run a refresh cycle that brings in new creative before efficiency falls off.
Conversion tracking has been off since the iOS update.
CAPI (server events) integration, event prioritization and aggregated measurement reduce signal loss and get algorithm learning back to normal.
We pick creative on gut feel.
We design A/B tests with hook, format, message, talent and length as separate variables, and use data to confirm what drove performance.
We want to reach customers in their 20s and 30s.
We reach them with vertical creative built for short-form placements such as TikTok, Reels and Stories, and with creator collaboration content.
What drives
feed performance.
Platform-specific know-how, measurement infrastructure and fresh creative every week. We run every factor that decides social ad performance.
Platform specialists
Specialists for Meta, TikTok, X, LINE and other platforms put new products and policy changes into practice quickly.
- Advantage+ campaigns
- TikTok Smart Performance
- LINE Ads
CAPI & signal design
Better server events and Event Match Quality (EMQ) give the algorithm signals to learn from.
- CAPI integration
- Event Match Quality improvement
- Offline conversions
Social-native creative
We produce short-form, carousel and collection creative at volume, built for each platform's conventions.
- Vertical short-form
- UGC-style video
- AI creative variants
Creative testing
Variable-level test design and creative lifespan management find winning patterns and scale them.
- Hook · format tests
- Creative fatigue management
- Scaling winning creative
Creator partnership ads
Running creator content as ads builds credibility and reach together.
- Partnership ads
- Spark Ads
- Creator matching
Incrementality & brand measurement
Conversion lift and brand lift tests measure the real effect of social ads.
- Conversion lift
- Brand lift
- MMM integration
Social ads process
Signal check
We audit and fix pixel, CAPI and event design.
Simplify structure
We reorganize into a campaign structure that favors learning.
Creative supply
We produce and launch creative at volume for each platform.
Test · scale
We increase budget on winning creative and audiences.
Platforms · tools
- Threads
- TikTok
- X
- LINE
- Snapchat
- Meta Conversions API
- TikTok Events API
KPIs we manage
Frequently asked questions
Do you produce the creative too?
Can you run branding and performance together?
Do you run social ads overseas?
Do you do influencer marketing?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
