The same keyword is worth different amounts by time of day, device and search context. We bid what it is worth.
OpenNexus calculates revenue contribution and margin per keyword to set bid caps. Ad copy and landing pages are tested on the same keyword groups, so we manage conversion rate after the click as well.
Intent-based keyword structure
Keywords are grouped by purchase stage, each stage with its own copy and landing page.
Value-based AI bidding
A bidding model that factors in conversion value and margin sets the bid for each keyword.
Testing through to landing
Ad copy and landing pages are A/B tested together to improve CVR.
Search ads
problems we solve.
Our ad spend keeps rising but conversions are flat.
We analyze every line of the search terms report, add keywords with no revenue and wasted queries as negatives, and move budget to keywords with high conversion value. In the first month, this cleanup takes most of our time.
Competitors are bidding on our brand keywords.
We run brand keyword defense campaigns alongside brand search products, and monitor competitor activity continuously to protect rank and impression share.
We have too many keywords to manage.
NexaAI's bulk tools handle keyword creation, edits and bid changes in batches. The team focuses on account structure and strategic decisions.
We don't know how to split budget between NAVER and Google.
We compare search demand and conversion paths on each platform, then allocate budget on a single standard: revenue contribution.
Search performance
scope.
Keyword research, bidding, copy, landing pages and measurement. The dedicated team manages every factor that drives search ad performance.
Keyword strategy & account structure
We build the keyword universe from search demand data and restructure accounts to suit each platform's algorithm.
- Keyword map by purchase stage
- Negative keyword management
- Account restructuring
AI bid automation
A bidding model using time, device, location and audience signals bids each keyword at what it is worth.
- Value-based bidding
- Smart Bidding management
- Bid simulation
Shopping search & feed optimization
We clean up product feed titles, categories and attributes to raise shopping search visibility and CTR.
- Product feed audit
- NAVER Shopping Search
- Google Shopping · PMax
Brand search & defense
We build the results page for brand keywords and monitor competitor encroachment continuously.
- Brand search ad management
- Competitor monitoring
- Related search term management
Ad copy & assets
We produce and test copy at volume for each search intent, and raise CTR with the best-performing combinations.
- Responsive search ads
- AI copy generation
- Asset optimization
Landing pages & CRO
We audit the landing page for each keyword group and build A/B test pages to improve CVR.
- Landing page relevance check
- A/B test pages
- Conversion tracking cleanup
Search ads process
Account audit
We review search terms, keywords, bids, copy and landing pages end to end.
Restructure
We rebuild the account structure and keyword map around intent.
Bid automation
We apply a bidding model based on conversion value.
Copy · landing tests
We run A/B tests on copy and landing pages every week.
Demand expansion
We grow volume by finding new queries and adding platforms.
Platforms · tools
- NAVER Search Ads
- NAVER Shopping Search
- NAVER Brand Search
- Google Search
- Google Shopping
- Performance Max
- Kakao Keyword Ads
- Microsoft Advertising
- Google Ads API
- NexaAI Bid
KPIs we manage
Frequently asked questions
Is there a minimum ad budget?
Can we keep using our current ad accounts?
When will we see results?
Can we hire you for search ads only?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
