People for ideas,
AI for speed.
Ad performance depends heavily on how many creatives you test and how fast. The OpenNexus creative studio combines creative director concepts with generative AI production, and keeps updating creative based on performance data.
The polish of a single ad matters, and so does the volume of creative tested each week.
Platform algorithms demand variety, and creative lifespans keep getting shorter. AI trained on your brand guidelines quickly produces variants by placement, audience and message, while a creative director reviews quality and brand consistency. Performance data decides the direction for the next round.
Trained on brand guidelines
The AI learns brand colors, tone and prohibited expressions to generate consistent creative.
High-volume, high-speed production
One concept produces variants by placement, size and language in a single pass.
Performance-based feedback
We analyze performance by creative element and feed it straight into the next production brief.
Ad creative
problems we solve.
We don't have enough creative to run tests.
AI-based variant production supplies more creative in the same time, and we set up a production workflow that supports weekly testing.
We worry AI creative won't fit our brand.
The AI is trained on your brand guidelines, and a creative director reviews every asset. Copyright and likeness rights standards are managed as well.
We don't know which creative works, or why.
We tag creative by hook, visual, copy and CTA, and analyze performance by element to find winning patterns.
We need creative in several languages.
From one master creative we produce localized versions in 5 languages, with native-speaker review.
Creative that learns
from performance.
Concept planning, high-volume production, dynamic creative and creative performance analysis. We run the full creative process.
Concept & copy
We plan messages and hooks that start from audience insight.
- Message strategy
- Hook · copywriting
- AI copy variants
AI banner production
Generative AI trained on your brand guidelines produces banners at volume for every size and placement.
- Automatic multi-size resizing
- Background · model generation
- Brand review
AI video & short-form
We quickly turn source footage into short-form, vertical and length-specific video versions.
- Short-form recuts
- Automated captions · voice
- Motion graphics
Dynamic creative
Product feeds and audience data automatically assemble creative for each user.
- Feed-based templates
- Personalized creative
- Real-time price · stock updates
Multilingual localization
We adapt master creative to 5 languages and local sensibilities.
- Transcreation
- Local visual adaptation
- Native review
Creative analytics
We analyze performance by creative element and use the data to set the next production direction.
- Element tagging
- Creative performance report
- Fatigue prediction
Creative production process
Brief
We document goals, audience, message and brand guidelines.
Concept
A creative director sets the core concept.
AI variants
We generate variants at volume by placement, audience and language.
Review
People review everything against brand and legal standards.
Learn
Performance data feeds into the next brief.
Formats we produce
- Display banners
- Social feed · carousel
- Vertical short-form
- In-stream video
- 6-second bumpers
- Shopping · product creative
- Dynamic templates
- Detail pages · landing pages
- CTV video
KPIs we manage
Frequently asked questions
Are there copyright issues with AI creative?
Do you produce hero videos that require a shoot?
Can we hire you for creative production only?
How many creatives can we get per month?
We start by auditing
your current account.
Tell us your goal, monthly budget and timeline. Within 2 business days, the strategy team assigned to you will send an account audit and a first proposal.
